Press Coverage for Electro Kabuki in Germany

Kem Konstruktion magazine mastheadRespected German publication, KEM Konstruktion, provided exclusive pre-show coverage of our Electro Kabuki (EK) theatrical reveal system for its Hannover Fair preview edition. The magazine covers equipment and technology used in staging, theatres, cinemas and product launches – which is exactly the target for EK – and requested editorial information on Electro Kabuki. We were only too happy to oblige.

Our colleagues in Germany at our parent company (Magnet Schultz Memmingen) exhibited our Electro Kabuki system among a range other electromechanical products and solutions it chose to display at the trade event. The Hannover Fair is the world’s leading trade show for industrial technology, and one of the largest too. This year it took place at the Hannover Messe from 23rd to 27th April.

The KEM article gave us a fine opportunity to explain the innovative engineering features in EK while providing some valuable additional awareness in a country known for its dynamic theatrical market and heritage. Like all our bespoke subassembly products, whatever the target market sector, Electro Kabuki was designed, developed and precision-engineered by us at MSL in the UK. In the case of EK, it’s not so much a bespoke solution as a modular system that is specific to purpose. In fact, one purpose in particular. Its application is to drop curtains, drapes, screens or theatrical props perfectly on cue with absolute dependability. That’s why we deployed the same high technology electromagnetic components and meticulous attention to detail in its development and construction.

You can check out the EK editorial coverage (in German) in KEM Konstruktion online or in the PDF version of the printed magazine also viewable online. You’ll need to scroll to page 44 for the latter.

You can read much more about the fascinating world of theatrical reveals on the Electro Kabuki website.

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