It’s been three months since we ventured to London’s ExCel exhibition centre, a new venue for IFSEC, which is one of the largest annual shows we attend. At its former home in the NEC near Birmingham, IFSEC filled several halls. It was no different in London, except that the layout of ExCel with all its halls in a row made the show look bigger still. In our analysis of our endeavours at IFSEC 2014, we must declare the show a success for Magnet Schultz Ltd.
Our stand was on a busy aisle to one side of the hall. As a result, there was plenty of passing traffic and our new displays attracted the attention of many passers-by as well as visitors who had specifically sought us out. Some of these, rather rewardingly, came as a result of our pre-show promotions where we announced the launch of no less than eight new products.
We blogged daily from the show back in June, so you can see our live reports below. Just scroll down to read about some of our prospects’ intriguing applications from Gate Locks for Kenya, Turkish Turnstiles and Shutter Latches for supermarket distribution trucks to overhead door locks, ten thousand Cabinet Locks for Australia and Shotbolts to eliminate pirate radio!
In true engineering fashion, the most meaningful measure of success for Magnet Schultz Ltd’s trade show participation comes in the form of visitor statistics and a comparison of our enquiry database metrics against the previous year (which we deemed a successful show). At IFSEC 2013, we fielded 142 enquiries of which 60 came from overseas and 82 from UK businesses. This year, we stretched that total by 7% to 152 enquiries. Interestingly, exactly 82 were again from the UK. Mathematically, we could therefore conclude that overseas enquiries were up by 16.6%. We are now in the process of converting these leads into real business. More on the outcome of that in future blogs.
However, an extra dimension that makes these figures more satisfying is that this year’s IFSEC event took place over three days; previous years have been at least four days long.
The show itself also enjoyed some reassuringly positive statistical facts, which must surely be a good sign for the industry and the economy: Total visitor numbers exceeded 30,750 representing a 5% increase on last year (and of course over just three days); plus an impressive 87% of the 2015 exhibition floor space was booked by exhibitors while still on site, before the close of the show. Magnet Schultz Ltd is among that number, so be sure to visit us at ExCel next year. IFSEC 2015 takes place from 16th to 18th June.